Selling Your Home with The Tipton Group Real Estate
Generally a person doesn't participate in a home purchase or a home sale every day. As Real Estate Professionals, we do! Before ever putting your home on the market, we want to ensure you know what to expect. Therefore, the first step in our Seller Plan is a comprehensive discussion about the selling process. Even if you've sold a home many times before, the contract, forms, inspection guidelines, and disclosure requirements have probably changed.
Knowing what to expect will help make the selling process a less intimidating venture!
Pricing
Pricing is one of the most critical components of the marketing plan and the area in which a well trained and experienced real estate professional can provide tremendous value.
TiptonGroup employs a multi-step approach in determining a suggested list price range for your home. This includes a careful review of recent real estate activity within your neighborhood or wider competitive set including homes that Sold or listings that were Cancelled or Expired. It also includes a personal visit to those homes considered to be your strongest competition.
You home is just one of many that a buyer will be evaluating. Knowing the competition helps us to develop a pricing strategy that will help ensure a successful sale.
Because our approach to pricing is multi-dimensional, we do not traditionally provide a "Suggested List Price" at our initial consultation meeting. We couldn't possibly place a value on one of your largest investments without ever having seen it!
Getting Ready to Sell
Getting your home ready to sell generally involves more than just giving it a good cleaning. The first step is to evaluate your home through the eyes of a potential buyer. TiptonGroup will assist you in performing a thorough review of the interior and exterior of your home and provide tips that will help make your home more inviting and attractive to potential buyers. These tips may include things like:
- Removing or rearranging furniture
- adding furniture to vacant homes or empty rooms
- Painting rooms that have bold colors
- Simplifying the contents of drawers and closets
- Increasing lighting
- Making minor repairs
- "De-personalizing" the home
Because many sellers can become overwhelmed with this initial stage of the process, TiptonGroup is ready to provide you with resources and service providers that can assist you completing many of these tasks.
Marketing
Marketing a house means more than just listing it in the MLS. Today, most savvy home buyers are using the internet to begin their home search.
According to the 2005 National Associations of Realtors® Profile of Home Buyers and Sellers:
- 77% of Home Buyers use the internet as part of their home search
- 24% of Home Buyersidentified the internet as the place they first learned about the home they purchased
A good marketing plan will include an internet component and elements that will make your property shine among the competition. TiptonGroup doesn't just list you home, we showcase it!
This means your home will be advertised across multiple meduims and will include:
- A detailed & compelling property description
- Multiple colo photos across all advertising meduims
- Floor Plans
- Virtual Tours
- Just Listed postcards
Realtor.com is the world's largest real estate database of homes for sale and the official site of the National Association of Realtors®. TiptonGroup invests in Enhanced Marketing on Realtor.com which means your home will have multiple photos, a detailed description, a slide show and a floor plan.
In addition to Realtor.com, TiptonGroup will feature your home on the following websites:
- Yahoo Real Estate
- Homes.com
- TiptonTeam.com
- GilbertHomeStore.com
- QueenCreekHomeStore.com
- TempeHomeStore.com
All of these elements ensure that your home will stand out among the rest.
Agent Networking
The majority of home buyers elect to have the professional representation of a Buyer's Agent. TiptonGroup actively seeks ways to expose your home to those agents working with buyers.
Proactive Follow Up on All Property Showings
Showing feedback provides us with valuable information on how real buyers are reacting to your property. Based on that feedback we can evaluate whether modifications to the existing pricing or marketing strategy are needed.
You will be provided with a written Feedback Recap Report on a routine basis but can expect immediate feedback on each showing as soon as we receive it.
Ongoing Communication
In addition to receiving ongoing showing feedback, you may also expect to be kept updating on information that may impact your home sale. This includes:
- Overall market trends
- New homes that come on the market
- Price changes
- Sales of competitive listings
The Contract & Closing
Once you receive an offer on your home, we will help you evaluate its merits and advise you of potential ambiguities or "loopholes" that could be contract issues. It is easy to focus solely on getting "the price", but the terms of the contract are equally important. These terms include things like: close date, down payment, proposed buyer financing, pre-possession, post-possession, and seller paid closing costs. TiptonGroup will assist you in evaluating the strengths and weakness of these terms and if necessary, we will prepare and negotiate a counter offer.
Once the contract is accepted, TiptonGroup continues to represent your interests. Following are some of the things we do during the escrow period to help you get your home closed with the least amount of stress:
- Obtain written loan status reports
- Prepare comparative market analysis for porperty appraiser
- Attend the home inspections
- Ensure sellers make all required disclosures in a timely manner
- Review the preliminary title report with seller
- Present, review & negotiate the buyer request for repairs
- Provide sellers with service providers that can assist in making any requested repairs
- Review the Hud 1 settlement statement to ensure it is consisten with the terms of the contract
- Ensure sellers fulfills all of their contractual obligations within the proper timeframes
- Ensure buyers adheres to all contractual obligations and serve 3 day cure notices in the event of a potential breach
- Guide seller in planning the moving process
- Facilitate final walkthrough
- Attend seller "signing"
- Monitor lending funding schedule, buyer siging, & recordation
- Ensure seller proceeds are promptly disbursed
Our mission is to demonstrate unparalleled customer service and extraordinary commitment to those we serve in the Real Estate industry. This commitment, combined with our comprehensive marketing plan is sure to make Selling with TiptonGroup the right choice.
If you would like a free initial consultation to discuss the marketing and sale of your home, please contact TiptonGroup today at (480) 726-3333.
Links
- Zillow
- Trulia
- Zillow
- Craiglist
- Backpage
- Enormo
- Front Door
- Vast
- Hot Pads
- Yahoo! Real Estate
- AOL Real Estate
- Lycos
- Cyber Homes
- Home Finder
- Propbot
- Oodle
- CLRSearch
- Local
- Foreclosure
- Homes
- Military
- ERealInvestor
- Harmon Homes
- Homes and Land
- USHUD
- LoopNet
- Realty Trac
- Condo Compare
- TweetLister


